Lisa Volker: beacon of empowerment and inspiration

We spotlight Lisa Volker, founder of Moonstone PR, as our #womanfluencer.

Through this series we highlight the remarkable women of South Africa. We showcase the journeys of inspiring women who have built their own businesses, created new brands, persevered through difficult times and shattered glass ceilings in their industries.

Moonstone PR emerged as a beacon of empowerment and inspiration. Founded by Lisa Volker, a determined entrepreneur, Moonstone PR has rapidly evolved from a one-client venture to a globally recognized agency, earning its founder the prestigious title of “Entrepreneur of the Year.”

This remarkable journey has been fuelled by a deep commitment to women’s empowerment, mindfulness and the relentless pursuit of personal and professional fulfilment.

A journey of empowerment

Lisa embarked on this journey during Covid with a single client and a vision for change. In just three years, she has established herself as a force to be reckoned with in the PR industry, managing a diverse portfolio of global clients and offering a range of services, including social media management, copywriting and public relations. Her success is a testament to the power of determination, resilience and self-belief.

Empowering women through storytelling

“Through my public relations efforts, I amplify the voices of women leaders, entrepreneurs and change-makers. By sharing their stories and achievements, I inspire others to pursue their dreams and aspirations, promoting a sense of empowerment,” says Lisa.

“I prioritise mindful and ethical communication practices in my work. By encouraging thoughtful and empathetic messaging, I help clients and partners build strong, positive relationships with their audiences, promoting understanding and mindfulness in their communication strategies. Moonstone PR is committed to supporting initiatives that educate and empower women in various fields. I collaborate with organisations and events focused on women’s development and leadership to create opportunities for learning and growth.”

Lisa believes in the importance of work-life balance. “As a one-woman show, my journey demonstrates that it is possible to achieve professional success while also taking care of personal well-being. I promote this balance as a key element of living life to the fullest.”

Mindful and ethical communication

In an age of information overload, Moonstone PR champions mindful and ethical communication practices. By encouraging thoughtful and empathetic messaging, the agency helps clients and partners build strong, positive relationships with their audiences. This commitment to understanding and mindfulness in communication strategies has the power to transform businesses and society alike.

Supporting women’s initiatives

Moonstone PR’s dedication to women’s empowerment extends beyond its client base. The agency collaborates with organizations and events focused on women’s development and leadership, creating valuable opportunities for learning and growth. By actively participating in such initiatives, Moonstone PR is not just talking the talk but walking the walk in the pursuit of gender equality.

Challenges faced and overcome

Moonstone PR has not been without its share of challenges. “Gender bias in the industry, balancing the demands of a growing agency with personal life and exceeding client expectations in a competitive field are just a few of the hurdles faced,” recalls Lisa. Yet, each challenge has reinforced her commitment to promoting women’s choices, fostering empowerment and overcoming obstacles in their careers.

Empower, elevate and Inspire: a guiding motto

Moonstone PR lives by the motto “Empower, Elevate, and Inspire.” This mantra permeates every aspect of Lisa’s work. It signifies the agency’s dedication to providing individuals with the tools they need to reach their full potential, elevating their voices and stories, and inspiring action and thoughtfulness in others.

Advice for aspiring change-makers

For women striving to make a positive impact, Lisa offers the following advice:

Believe in Yourself: Confidence is your foundation.
Seek Guidance: Mentorship can provide invaluable insights and support. 
Build a Network: Connect with like-minded individuals who share your goals. 
Embrace Challenges: Use setbacks as opportunities to learn and grow.
Be Assertive: Speak up for what you believe in and advocate for your ideas. 
Keep Learning: Stay curious and committed to lifelong learning. 
Promote Diversity and Inclusivity: Recognize and celebrate unique perspectives. 
Practice Mindfulness: Consider the broader impact of your actions. 
Prioritize Balance: Take care of your well-being to avoid burnout. 
Celebrate Achievements: Recognize your successes, no matter how small.